80 Great Tips for Top Weibo Marketing
Posted On: 22nd February 2013
By:?Philip
With?3 Comments
80 Great Tips for Top Weibo Marketers
.
What’s the most popular?social media marketing?tool for companies? The answer is obviously?Sina Weibo. The reason is almost all the companies can find their customers there among 327 million users on Sina Weibo.
For people or companies who want to promote on Weibo, here are 80 tips:
Preparation
1. Don’t launch Weibo only on impulse 2. Start Weibo marketing only after you know it can benefit your business 3. Check if your customers are on Weibo 4. Let professional, or at least social, Weibo users manage the account
Setup
5. Get Verification for company account or personal account 6. Clear positioning 7. Design of the account 8. Tag of the account 9. Link to company website 10. Company introduction 11. Bulletin 12. Associated accounts 13. Banner of the account 14. Nick name of the account 15. Select an impressive company icon on the Weibo page 16. Company contact information on the Weibo page
.
Typical company weibo account (click it to see the bigger image)
.
17. Single account or multi accounts strategy 18. Company members’ Weibo are very important 19. Company leader’s Weibo is widely considered representing the company 20. QR code setting 21. SNS bar on company website
Content
22. Weibo is not the place for direct advertising 23. Create content according to your targets’ taste 24. Luring content is attractive to Weibo users 25. Keep close attention to the popular topic every day 26. Comment, share or make content around hot topics if possible 27. Regular publishing 28. Better to do nothing than put boring things 29. The only way to prevent your fans from being zombie is to feed them with interesting information 30. Content should be pleasant and friendly 31. Make smart comment when sharing a Weibo 32. Share professional information with your fans time to time 33. Add eye-catching pictures and videos 34. Put link to company site on t
